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For this venture capital firm, investing other people's money requires a sense of duty and seriousness of purpose. It wants its brand to project the solidity and rock-solid commitment of their reputation. Following our client's brief, we recommended a logotype of classic Roman capital letters in a flannel gray color. To make the logotype more readable, we used a slightly larger size for the initials and customized the look
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with a couple of ligatures in the words. The simple design of the stationery system further enhances a dignified and elegant look.
To enliven the brand, each year we develop an Annual Meeting invitation based on a theme of the meeting location. They are designed to be memorable and bring attention to this annual get-together.
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