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Champion Pinehurst Offset paper had been widely used for catalogs,
textbooks and simple one or two color publications--seldom for
full color printing.
To encourage its use in this new application, thereby expanding
the market for this product, we designed a brochure in the style
of a newspaper, The Pinehurst Times. Using old engravings and
illustrations, we found a colorful way to demonstrate the paper's
capabilites in full-color reproduction.
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Another project for Champion was the introduction of a new shade
for the paper, Champion Sabre Opapue. To underscore the company's
commitment to the product, we fashioned an oversized publication.
Using poster-like images, we brought out the superior qualities
of this paper in various applications.
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