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Chase Manhattan Bank | Brochure Program

To appeal to sophisticated, high networth, international clientele, Chase found it necessary to substantially upgrade the visual appeal of its product literature and to bring all of the items under a unified look, giving this series of products more distinction in the market place. Since much of the banking with these select clients is done in private, face to face, we developed a set of brochures and an accompanying presentation folder emphasizing the range of products and visually communicating their upscale nature. Like a set of fine china, everything is coordinated and "presented" to the client in a special folder.		Additionally, because of the compact size of the individual brochures, they can be mailed conveniently in a standard business envelope to anyone throughout the world. And individual relationship managers can also carry a good number of the brochures in their pockets when they visit clients. The brochures have been so well received that, according to our client, they helped to meet a one year sales target in slightly under six months for the launch of a unit-trust product.

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