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For this online software retailer, staking out a presence on the computer desktop presents a challenge as well as an opportunity to develop an on-going relationship with his customer.
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To this end, we developed a brand identity whose central element is an "icon" mark with the initials of the company. This colorful pinwheel-like symbol can be incorporated into a quick link on the web browser or on the desktop. The unique shape and color plus the mnemonic "CS" acts as a billboard for the good deals and great service from The Corner Store.
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