Baker Capital Corp. Beaverkill Press Binary Arts Corporation Champion International Corporation Chase Manhattan Bank Corner Store Daiwa Bank Danskin Dragon River Health Products, LLC Emailbased.com Exxon Corporation Genetics Institute, Inc. Global Music Healing Institute Heather Evans, Inc. Key Coffee Kyocera, Inc. Lexington Partners Inc. Museum of Modern Art, New York PC/Computing Pfizer Inc Pfizer World Café Resources for Children with Special Needs, Inc. Robert Plan Corporation St. Luke's-Roosevelt Hospital Center Superior Scientific, Inc. Turner Power Group Yankelovich Partners, Inc. Ziff-Davis Publishing Company ------------------------------- Home Portfolio

Daiwa Bank | Corporate Identification Program

In an effort to expand to markets to other parts of the world, as well as communicating a more contemporary image at home, The Daiwa Bank, Ltd. realized their Japanese based logotype and symbol could no longer serve the bank's needs. A new design was needed that would allow for the growth and expansion that the bank had in mind. The new logotype draws on the symbolism of heaven and earth inherent in the colors blue and green, and their global connotation.		In the symbol itself, two squares merge to form a third square - a two part harmony - illustrating the term "Daiwa" which means "great harmony". The reversed "D" signals the correct pronunciation of the Kanji character, for the same two characters can also be pronounced "Yamato". Additionally, the small central square shape and the space surrounding echo the shape of an ancient Japanese coin.

Top of Document