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This Chinese herbal health supplements purveyor discovered that it is more effective to have separate but related brand identities for different parts of the world market - a more western sounding name in Asia and a more Chinese sounding name in the U.S. To maintain the overall identity of the 2 brands, we developed a unified treatment of the names - Dragon River and Longjiang River - keeping the first word of the name a two syllable word and maintaining "River" as the second word.
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In addition, the names are to be enclosed in a deep blue field with a dynamic flow curve at the lower right corner - graphically underscoring the meaning of river.
Since their launch in Hong Kong in 2002, Dragon River herbal health supplements have quickly captured the leadership spot in its category. We continue to work with the
company on developing the Longjiang River brand in preparation of the launch of these products in the U.S. in 2004.
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Click here to visit Dragon River!!
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