|
Since its founding in Yokohama in 1920, Kimura Coffee Company
has been a pioneer in the Japanese coffee industry, and "Key"
brand - an Anglicized name for Kimura - has developed into one
of the most recognized and respected consumer brands in Japan.
To strengthen its marked identity for future international growth
and to more clearly communicate to its current public, the company
adopted the name "Key Coffee Inc." and underwent an update of
its symbol mark.
|
|
Recognizing the inherent advantage of a universal pictogram, we
recommended that the important elements, the Key illustration
and the wording "Key Coffee" be retained. We further enhanced
the equity of these elements by completely redrawing the key and
fusing it into the letter "K" of the logotype. Thus the two items
become integral parts of one another, yet can still be used separately.
A secondary color, yellow, was introduced to take advantage of
modern media and lend more visual excitement to the symbol.
|
 |
