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After one hundred and fifty years, Pfizer has evolved into a major
global pharmaceutical company. Throughout the last decade of the
twentieth century, it systemically shed businesses not central
to its mission while building up partnering, research and marketing
capabilities in the pharmaceutical sector - resulting in a focused,
mission driven, high growth enterprise.
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To communicate this exciting transformation and to underscore
the benefits of their products, we developed a series of annual
reports that combined dramatic photos of patients who were cured
by Pfizer pharmaceuticals with graphics and photos telling the
business story of this company's metamorphosis.
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