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Pfizer, the top global pharmaceutical company, keeps all its employees around the world informed through an internal news web portal - The Pfizer World Café. To make it distinctive and enticing, the editors retain us to develop a visual identity that is non-corporate, non-institutional and more consumers oriented.
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Taking advantage of the café theme, we developed the checkered banner with typography reminiscent of the 1930s, giving it an fun, exciting and the place-to-be look. Since its launch, it has garnered many accolades and a great deal of attentions within the corporation, making it one of the most prominent intranet portals in Pfizer.
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