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Like most not-for-profit organizations, RCSN had for years gone about designing and producing their publications the do-it-yourself way. With the advent of a more competitive marketplace, they brought us in to advise them how they can produce a more professional product. This was prompted in part by the fact that some of their directories are sold in regular bookstores.
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Mindful of their limited budgets, we design a series of simple two color covers using black and white photos combining with brilliant colors and bold typography. The results have been very gratifying. Our client reported to us that at a recent meeting, she was told that "they (the publications) were the best looking, most professional directories of the not-for-profits."
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