Superior Scientific, Inc. | Corporate Identification Program


As one of the fastest growing biomedical instrumentation service companies in the field, its original"mom and pop" Identification system was no longer appropriate.

The job was to mold a program to enhance the company's marketing posture and project for it a more established image.


Central to the program is a symbol which graphically portrays the company's business. It combines the snake of Cadeceus and the image of an oscilloscope, communicating medicine and technology.

It also forms the initials of the company.

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