Turner Power Group | Corporate Identification Program


How do you establish yourself in a burgeoning field with an identity that is your own, yet makes effective use of one of your best assets: your parent company's highly recognizable name?

To help Turner Power, a subsidiary of Turner Construction Company, deal with this challenge we developed an identity incorporating the parent Turner logotype, retaining its color and typestyle, and


attaching to it the word "Power" in a complementary color with lines of energy bursting from the center of the "o".

The solution emphasizes the link with the parent, and its stability-- an important factor in the purchase of capital equipment. At the samr time, it underscores the aggressiveness of the subsidiary in the burgeoning market.

 

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