Yankelovich Partners, Inc. | Corporate Identification Program


For a number of years, this international consulting firm has undergone numerous metamorphoses through mergers and acquisitions.

To preserve the equity in the original name, the new owners settled on the name Yankelovich Partners and retained us to develop a new corporate identification program.


Our solution is a strong contemporary symbol based on the letter Y and the universal check mark. This new symbol illustrates the service Yankelovich Partners is renowned for: opinion and trend reseach.


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