|
This Premier Publishing enterprise made a strategic decision to
concentrate on the exceptional opportunities in the burgeoning
global markets for microcomputers. The company divested many of
its properties, refocusing on publishing and other computer-related
businesses.
Our client wanted a visual identity program that expressed the
diverse synergies while
|
|
allowing the flexibility to respond to new opportunities. Our solution combined
the Ziff or ZD logomark with a changeable division name or capability
statement.
This redesign has raised Ziffs' profile and is facilitating the
company's strategy to evolve and grow within a rapidly changing
international marketplace.
|
 |
